by LED.ART EDITORIAL
Breathing Life into Spaces with Digital Art
Digital Art is not just a decorative element for spaces—it is a powerful tool that creates atmosphere and stimulates the senses. Depending on the character and purpose of a space, the application of digital art can vary significantly, transforming ordinary places into extraordinary experiential environments. We introduce tips for creating stylish spaces with digital art, along with various examples.
The Role of Digital Art in Everyday Spaces
In everyday spaces like office lobbies, digital art revitalizes monotonous environments. To prevent daily visitors from feeling bored, it is crucial to curate content tailored to time, season, or special events. Such customized content adds fresh energy to otherwise repetitive routines.
CASE 1. Centerfield
Located in Seoul’s Gangnam district, Centerfield is a massive mixed-use complex comprising offices, a luxury hotel, and retail spaces. The highlight of its lobby is a large media wall that dominates the space. By showcasing diverse thematic content, the digital art provides visitors with ever-changing visual experiences. More than just a lobby, Centerfield has become a unique fusion of art and technology, significantly enhancing the space's value.
Digital Art and Brand Identity
In spaces like hotels, retail stores, and exhibitions, digital art is often used to reinforce a specific brand identity. This involves displaying content that embodies the brand's essence or selecting works aligned with a particular theme to maintain spatial consistency.
CASE 2. NEXEN univerCity
At Nexen Tire’s univerCITY, digital art focuses on strengthening brand identity for employees and visitors alike. The curated content emphasizes the company’s image while fostering a creative and inspiring environment.
CASE 3. Workshop by Baskin Robbins
The Workshop by Baskin Robbins space at SPC’s headquarters features curved LED displays that embody the brand’s vibrant identity. By highlighting its wide variety of flavors and pastel tones, the digital art delivers a playful yet cohesive atmosphere. It not only enhances the brand image but also brings a lively energy to the space.
CASE 4. GAIKINDO INTERNATIONAL AUTO SHOW, Hyundai
At the GAIKINDO Hyundai Motor Show, the booth integrated digital art to emphasize cutting-edge technology and sleek design while conveying a warm emotional touch. This balance of technology and artistry left visitors with a positive impression of the brand, showcasing innovation with a human touch.
Digital Art in Public Spaces
In public venues like airports, hospitals, and libraries, digital art often favors themes of comfort and warmth over bold messages. Such spaces use digital art to create friendly, inviting environments and make waiting times more meaningful.
CASE 5. Anam Hospital, Incheon Airport
Both Anam Hospital and Incheon Airport have transformed their traditionally stark environments into sensory-rich spaces using digital art. By incorporating visually stunning content into plain white or gray interiors, these locations offer visitors a unique experience. For passersby, it provides a brief moment of respite, while for those waiting, it becomes a source of inspiration or solace.
Displays Shine Through Content
LED displays have become a cornerstone of modern interior design. However, issues often arise when displays are installed without sufficient consideration for the content. For large-scale media installations, creating impactful content can be both time-consuming and costly, making it essential to prioritize the content’s design and purpose.
What truly makes a space special is not the display itself but the content that fills it. Thoughtfully planned content that aligns with a space's purpose and visitors’ needs elevates a display from a mere decorative element to a medium for creating lasting impressions. Digital art can transform spaces into memorable destinations, delivering unexpected moments of wonder and value.
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LED.ART is a premium media art licensing service that transforms spaces into works of art. We offer an extensive portfolio, from original pieces to works by world-renowned artists, and provide tailored curation services to match your concept. Additionally, we deliver high-quality videos optimized for a variety of media displays.
For clients without media displays, we offer a one-stop solution that includes space consulting, display purchasing and installation, and content licensing, ensuring a seamless experience from start to finish.
With LED.ART, elevate your space and turn it into an extraordinary artistic experience.
#mediaart #digitalart #fluidart #mediaartist #digitalartist #ledvideo #ledwall #leddisplay #ledinstallations #ledscreencontent #videolicense #high-qualityvideolicense #4Kdigitalart #artlicensing #artcuration
by LED.ART EDITORIAL
Breathing Life into Spaces with Digital Art
Digital Art is not just a decorative element for spaces—it is a powerful tool that creates atmosphere and stimulates the senses. Depending on the character and purpose of a space, the application of digital art can vary significantly, transforming ordinary places into extraordinary experiential environments. We introduce tips for creating stylish spaces with digital art, along with various examples.
The Role of Digital Art in Everyday Spaces
In everyday spaces like office lobbies, digital art revitalizes monotonous environments. To prevent daily visitors from feeling bored, it is crucial to curate content tailored to time, season, or special events. Such customized content adds fresh energy to otherwise repetitive routines.
CASE 1. Centerfield
Located in Seoul’s Gangnam district, Centerfield is a massive mixed-use complex comprising offices, a luxury hotel, and retail spaces. The highlight of its lobby is a large media wall that dominates the space. By showcasing diverse thematic content, the digital art provides visitors with ever-changing visual experiences. More than just a lobby, Centerfield has become a unique fusion of art and technology, significantly enhancing the space's value.
Digital Art and Brand Identity
In spaces like hotels, retail stores, and exhibitions, digital art is often used to reinforce a specific brand identity. This involves displaying content that embodies the brand's essence or selecting works aligned with a particular theme to maintain spatial consistency.
CASE 2. NEXEN univerCity
At Nexen Tire’s univerCITY, digital art focuses on strengthening brand identity for employees and visitors alike. The curated content emphasizes the company’s image while fostering a creative and inspiring environment.
CASE 3. Workshop by Baskin Robbins
The Workshop by Baskin Robbins space at SPC’s headquarters features curved LED displays that embody the brand’s vibrant identity. By highlighting its wide variety of flavors and pastel tones, the digital art delivers a playful yet cohesive atmosphere. It not only enhances the brand image but also brings a lively energy to the space.
CASE 4. GAIKINDO INTERNATIONAL AUTO SHOW, Hyundai
At the GAIKINDO Hyundai Motor Show, the booth integrated digital art to emphasize cutting-edge technology and sleek design while conveying a warm emotional touch. This balance of technology and artistry left visitors with a positive impression of the brand, showcasing innovation with a human touch.
Digital Art in Public Spaces
In public venues like airports, hospitals, and libraries, digital art often favors themes of comfort and warmth over bold messages. Such spaces use digital art to create friendly, inviting environments and make waiting times more meaningful.
CASE 5. Anam Hospital, Incheon Airport
Both Anam Hospital and Incheon Airport have transformed their traditionally stark environments into sensory-rich spaces using digital art. By incorporating visually stunning content into plain white or gray interiors, these locations offer visitors a unique experience. For passersby, it provides a brief moment of respite, while for those waiting, it becomes a source of inspiration or solace.
Displays Shine Through Content
LED displays have become a cornerstone of modern interior design. However, issues often arise when displays are installed without sufficient consideration for the content. For large-scale media installations, creating impactful content can be both time-consuming and costly, making it essential to prioritize the content’s design and purpose.
What truly makes a space special is not the display itself but the content that fills it. Thoughtfully planned content that aligns with a space's purpose and visitors’ needs elevates a display from a mere decorative element to a medium for creating lasting impressions. Digital art can transform spaces into memorable destinations, delivering unexpected moments of wonder and value.
---------------------------------------------------------------------------------
LED.ART is a premium media art licensing service that transforms spaces into works of art. We offer an extensive portfolio, from original pieces to works by world-renowned artists, and provide tailored curation services to match your concept. Additionally, we deliver high-quality videos optimized for a variety of media displays.
For clients without media displays, we offer a one-stop solution that includes space consulting, display purchasing and installation, and content licensing, ensuring a seamless experience from start to finish.
With LED.ART, elevate your space and turn it into an extraordinary artistic experience.
#mediaart #digitalart #fluidart #mediaartist #digitalartist #ledvideo #ledwall #leddisplay #ledinstallations #ledscreencontent #videolicense #high-qualityvideolicense #4Kdigitalart #artlicensing #artcuration