INTERVIEW : Bridal Kong, A New Concept in Wedding Cultural Spaces
by LED.ART Editorial
Bridal Kong is renowned as a favorite among celebrities, going beyond a simple space for fulfilling wedding fantasies to leading new trends in the wedding industry.
It offers not only luxurious imported gowns and unique in-house creations but also an all-encompassing one-stop wedding planning service, covering hair, makeup, wedding venues, and photography.
Moreover, Bridal Kong continuously innovates to break away from the traditional mold of wedding dress shops, establishing itself as a new cultural space for weddings.
As a multi-purpose cultural venue, it supports diverse photography concepts, ensuring that every moment related to weddings becomes a special and unforgettable experience for its clients.
In particular, the newly unveiled store maximizes the emotional essence of weddings by utilizing large LED displays and features artworks from LED.ART to create dynamic spatial designs tailored to specific seasons and themes.
Bridal Kong is not just a wedding dress shop; it is a visionary space redefining the paradigm of weddings.
Q1. Could you explain the philosophy and identity of your brand?
A. We started with Design Kong and expanded to Bridal Kong, Black Kong, and Pink Kong Bride. Design Kong specializes in interior furniture and curtains, Bridal Kong offers wedding dresses, Black Kong provides men's suits and tuxedos, and Pink Kong Bride sources high-end luxury dresses from abroad. We strive to offer a variety of services to newlyweds and aim to be a leader in the wedding market, providing all services in one place for their convenience.
Bridal Kong Entrance at Cheongdam, Korea
Q2. The interior space is very unique. What was the key element you focused on when designing it?
A.We wanted to create a space where brides and grooms could experience something different from traditional wedding shops, delivering the unique feel of Kong. By using architectural concepts and video equipment that cannot be found elsewhere, we aimed to showcase the concept of the space through video.
Lobby
Q3. What led to your collaboration with LED.ART?
A. We had a strong desire to work with video content, but we faced challenges with the content itself. When we saw LED.ART, we realized that it could help us present new seasonal concepts in the store through video.
Inside Elevator
Q4. What kind of emotions would you like the LED.ART media art in your space to convey to customers?
A. We believe that video should not only convey information but also accentuate the interior concept. Through LED.ART, we can clearly communicate the feeling and concept of the space we are pursuing.
A multipurpose outdoor space for fashion shows and events
Q5. What feedback do you most often receive from customers who visit Bridal Kong?
A.Customers often say that it feels "Kong-like." This reflects the unique and distinctive atmosphere of our space, which stands apart from other stores. We differentiate ourselves from other wedding dress shops through elements like fragrance and music.
A multipurpose outdoor space for fashion shows and events, as viewed from the fitting area
Q6. Do you have plans for more collaborations like LED.ART?
A. We are interested in doing dress and tuxedo exhibitions. But rather than just displaying dresses, tuxedos, and furniture, we would like to incorporate video into the exhibitions as well.
Rooftop swimming pool
Q7. Any new ideas or projects to further enhance Bridal Kong's uniqueness?
A. We hold a fashion show every year, but next year we plan to introduce a new type of fashion show by combining video with the event, in collaboration with LED.ART.
Q8. I’ve heard Bridal Kong offers unique services. Could you tell us more about them?
A. We offer a service where brides and grooms can have their photos taken naturally while trying on dresses. There’s no need to go to a separate studio they can take pictures with a photographer in our beautiful space. This is a major advantage, as other shops of this size and style don't offer similar photography services. This is something we are proud to offer exclusively.
Bridal Kong is an excellent example of showcasing the diverse potential of a space through the versatility of LED content. We look forward to seeing this space evolve into a venue for fashion shows, a picturesque spot for pre-wedding photoshoots, and a gathering place for various events.
INTERVIEW : Bridal Kong, A New Concept in Wedding Cultural Spaces
by LED.ART Editorial
Bridal Kong is renowned as a favorite among celebrities, going beyond a simple space for fulfilling wedding fantasies to leading new trends in the wedding industry. It offers not only luxurious imported gowns and unique in-house creations but also an all-encompassing one-stop wedding planning service, covering hair, makeup, wedding venues, and photography. Moreover, Bridal Kong continuously innovates to break away from the traditional mold of wedding dress shops, establishing itself as a new cultural space for weddings. As a multi-purpose cultural venue, it supports diverse photography concepts, ensuring that every moment related to weddings becomes a special and unforgettable experience for its clients.
In particular, the newly unveiled store maximizes the emotional essence of weddings by utilizing large LED displays and features artworks from LED.ART to create dynamic spatial designs tailored to specific seasons and themes. Bridal Kong is not just a wedding dress shop; it is a visionary space redefining the paradigm of weddings.
Q1. Could you explain the philosophy and identity of your brand?
A. We started with Design Kong and expanded to Bridal Kong, Black Kong, and Pink Kong Bride. Design Kong specializes in interior furniture and curtains, Bridal Kong offers wedding dresses, Black Kong provides men's suits and tuxedos, and Pink Kong Bride sources high-end luxury dresses from abroad. We strive to offer a variety of services to newlyweds and aim to be a leader in the wedding market, providing all services in one place for their convenience.
Bridal Kong Entrance at Cheongdam, Korea
Q2. The interior space is very unique. What was the key element you focused on when designing it?
A.We wanted to create a space where brides and grooms could experience something different from traditional wedding shops, delivering the unique feel of Kong. By using architectural concepts and video equipment that cannot be found elsewhere, we aimed to showcase the concept of the space through video.
Lobby
Q3. What led to your collaboration with LED.ART?
A. We had a strong desire to work with video content, but we faced challenges with the content itself. When we saw LED.ART, we realized that it could help us present new seasonal concepts in the store through video.
Inside Elevator
Q4. What kind of emotions would you like the LED.ART media art in your space to convey to customers?
A. We believe that video should not only convey information but also accentuate the interior concept. Through LED.ART, we can clearly communicate the feeling and concept of the space we are pursuing.
A multipurpose outdoor space for fashion shows and events
Q5. What feedback do you most often receive from customers who visit Bridal Kong?
A.Customers often say that it feels "Kong-like." This reflects the unique and distinctive atmosphere of our space, which stands apart from other stores. We differentiate ourselves from other wedding dress shops through elements like fragrance and music.
A multipurpose outdoor space for fashion shows and events, as viewed from the fitting area
Q6. Do you have plans for more collaborations like LED.ART?
A. We are interested in doing dress and tuxedo exhibitions. But rather than just displaying dresses, tuxedos, and furniture, we would like to incorporate video into the exhibitions as well.
Q7. Any new ideas or projects to further enhance Bridal Kong's uniqueness?
A. We hold a fashion show every year, but next year we plan to introduce a new type of fashion show by combining video with the event, in collaboration with LED.ART.
Q8. I’ve heard Bridal Kong offers unique services. Could you tell us more about them?
A. We offer a service where brides and grooms can have their photos taken naturally while trying on dresses. There’s no need to go to a separate studio they can take pictures with a photographer in our beautiful space. This is a major advantage, as other shops of this size and style don't offer similar photography services. This is something we are proud to offer exclusively.
Bridal Kong is an excellent example of showcasing the diverse potential of a space through the versatility of LED content. We look forward to seeing this space evolve into a venue for fashion shows, a picturesque spot for pre-wedding photoshoots, and a gathering place for various events.