A Warm Welcome Through Light and Art
: How Sensory Media Art Is Transforming the Hotel Experience
by LED.ART EDITORIAL
Moving beyond simply adding aesthetic embellishments, they are now focusing on integrating space and content in a way that encourages emotional engagement with guests.
The hotel lobby is no longer just a waiting area — it has become a stage for delivering a brand’s first impression and a starting point for turning visits into emotional experiences.
In particular, media art is emerging as a key element in transforming hotel lobbies into sensory and memorable spaces.
Through digital media art, hotel lobbies are evolving from “places of arrival” into “spaces that convey new emotions.”
1. Media Art That Leaves an Emotional Imprint
Nine Tree Premier Rokaus Hotel Yongsan is a hotel reborn from the historic "House of Warriors" in Yongsan, embracing a modern sensibility. As "Nine Tree Premier Rokaus Seoul Yongsan," it respects the symbolic heritage of the past while transforming into a sensory space that resonates with new generations. In particular, the grand digital screen and media art installation in the lobby boldly showcase the hotel’s contemporary spirit. Under the concept of "Urban Nature," a variety of nature-inspired media artworks envelop the space, delivering a harmonious atmosphere that blends naturalistic interior design with digital artistry.
Source : LED.ART website
2. Delivering a Lasting First Impression with Lobby Media Art
Mondrian Seoul Itaewon is located in one of Seoul’s most vibrant and culturally diverse neighborhoods, Itaewon (Hannam-dong). Reflecting the area’s dynamic character, the hotel emphasizes a youthful, trendy, and global sensibility over traditional luxury. Rather than static sculptures, the lobby features striking and dynamic digital art installations, transforming the space into a sensory work of art. Through vivid colors and energetic visuals, the media art delivers a powerful first impression to guests. As the visuals change with time and content, the lobby offers a fresh sensory experience at every moment. In this way, the digital media art installed throughout the space functions as an artistic medium that intuitively conveys the brand’s contemporary and artistic identity.
Inspire Entertainment Resort has transformed its entire lobby into a massive media exhibition space, centered around a large LED wall. Particularly notable is the massive ceiling-mounted media screen, which offers a powerful sensory experience that immerses guests from the moment they enter. Constantly evolving digital content, responsive to time and seasons, enlivens the atmosphere and invites visitors to naturally engage with the space whether they are passing through or pausing within it. This bold use of large-scale media art reflects Inspire’s philosophy of a multi-faceted entertainment resort. The lobby is no longer just a passageway — it has been expanded into a stage for brand storytelling and cultural experience, leaving guests with an unforgettable first impression. By treating the lobby as a giant media canvas, Inspire has turned staying itself into a cultural experience rather than just accommodation.
In the lobby of The Cosmopolitan of Las Vegas, eight 15-foot-high digital columns are installed, featuring dynamic content that changes by time and theme. These installations capture visitors’ attention and offer a distinctive immersive experience, perfectly matching the city’s iconic sense of spectacle. Through media art and spatial installations, the hotel vividly visualizes its brand philosophy of "Hidden Allure" and "Unexpected Delight."
Rather than relying solely on traditional opulence, The Cosmopolitan embraces sensory storytelling through audiovisual messages, providing a new kind of luxury experience that fosters emotional connections with guests.
New technologies redefine the form of space, while art breathes emotion into it.
Today, hotel lobbies are evolving beyond mere visual opulence, with sensory and emotional storytelling at their core. Spaces where light, imagery, and sound converge are no longer just places to stay —
they become enduring memories, and it is these memories that invite guests to return.
#mediaart #digitalart #fluidart #mediaartist #digitalartist #ledvideo #ledwall #leddisplay #ledinstallations #ledscreencontent #videolicense #high-qualityvideolicense #4Kdigitalart #artlicensing #artcuration
A Warm Welcome Through Light and Art
: How Sensory Media Art Is Transforming the Hotel Experience
by LED.ART EDITORIAL
Moving beyond simply adding aesthetic embellishments, they are now focusing on integrating space and content in a way that encourages emotional engagement with guests.
The hotel lobby is no longer just a waiting area — it has become a stage for delivering a brand’s first impression and a starting point for turning visits into emotional experiences.
In particular, media art is emerging as a key element in transforming hotel lobbies into sensory and memorable spaces.
Through digital media art, hotel lobbies are evolving from “places of arrival” into “spaces that convey new emotions.”
1. Media Art That Leaves an Emotional Imprint
Nine Tree Premier Rokaus Hotel Yongsan is a hotel reborn from the historic "House of Warriors" in Yongsan, embracing a modern sensibility. As "Nine Tree Premier Rokaus Seoul Yongsan," it respects the symbolic heritage of the past while transforming into a sensory space that resonates with new generations. In particular, the grand digital screen and media art installation in the lobby boldly showcase the hotel’s contemporary spirit. Under the concept of "Urban Nature," a variety of nature-inspired media artworks envelop the space, delivering a harmonious atmosphere that blends naturalistic interior design with digital artistry.
Source : LED.ART website
2. Delivering a Lasting First Impression with Lobby Media Art
Mondrian Seoul Itaewon is located in one of Seoul’s most vibrant and culturally diverse neighborhoods, Itaewon (Hannam-dong). Reflecting the area’s dynamic character, the hotel emphasizes a youthful, trendy, and global sensibility over traditional luxury. Rather than static sculptures, the lobby features striking and dynamic digital art installations, transforming the space into a sensory work of art. Through vivid colors and energetic visuals, the media art delivers a powerful first impression to guests. As the visuals change with time and content, the lobby offers a fresh sensory experience at every moment. In this way, the digital media art installed throughout the space functions as an artistic medium that intuitively conveys the brand’s contemporary and artistic identity.
Inspire Entertainment Resort has transformed its entire lobby into a massive media exhibition space, centered around a large LED wall. Particularly notable is the massive ceiling-mounted media screen, which offers a powerful sensory experience that immerses guests from the moment they enter. Constantly evolving digital content, responsive to time and seasons, enlivens the atmosphere and invites visitors to naturally engage with the space whether they are passing through or pausing within it. This bold use of large-scale media art reflects Inspire’s philosophy of a multi-faceted entertainment resort. The lobby is no longer just a passageway — it has been expanded into a stage for brand storytelling and cultural experience, leaving guests with an unforgettable first impression. By treating the lobby as a giant media canvas, Inspire has turned staying itself into a cultural experience rather than just accommodation.
In the lobby of The Cosmopolitan of Las Vegas, eight 15-foot-high digital columns are installed, featuring dynamic content that changes by time and theme. These installations capture visitors’ attention and offer a distinctive immersive experience, perfectly matching the city’s iconic sense of spectacle. Through media art and spatial installations, the hotel vividly visualizes its brand philosophy of "Hidden Allure" and "Unexpected Delight."
Rather than relying solely on traditional opulence, The Cosmopolitan embraces sensory storytelling through audiovisual messages, providing a new kind of luxury experience that fosters emotional connections with guests.
New technologies redefine the form of space, while art breathes emotion into it.
Today, hotel lobbies are evolving beyond mere visual opulence, with sensory and emotional storytelling at their core. Spaces where light, imagery, and sound converge are no longer just places to stay —
they become enduring memories, and it is these memories that invite guests to return.
#mediaart #digitalart #fluidart #mediaartist #digitalartist #ledvideo #ledwall #leddisplay #ledinstallations #ledscreencontent #videolicense #high-qualityvideolicense #4Kdigitalart #artlicensing #artcuration