[MEDIA ARTIST INTERVIEW]
A Gentle Warmth for Everyday Life: Capturing the Perspective of 3D Artist Bitna
by LED.ART EDITORIAL
Blending a painterly sensibility with 3D technology, Bitna is a media artist who translates the small creatures and emotions of daily life into heartwarming characters and stories. Navigating diverse realms—including commercial videos, media art, and exhibition projects—she personally directs the entire creative process from concept to production. Recently, through global media screens such as New York's Times Square, she has been continuing her work of delivering moments of rest, warm scenery, and small smiles to people passing through busy city streets.
In this interview, we sit down with Bitna—an artist shaping her own world with a tender imagination—to discuss everything from the starting point of her character design to the messages she wishes to embed in media art, and the new stories she is set to unfold.
Bitna’s Wuhan K11 Artmall exhibition photo by Bitna
Q1. Could you briefly introduce yourself?
A1. Hello, I am Bitna, a 3D artist. After graduating with a degree in Fine Arts, I continue to work while keeping the romance of art close to my heart. I primarily create cute character pieces that make me happy during the production process and bring smiles to those who watch them. Working across commercial videos, media art, and exhibitions, I operate as a generalist overseeing the entire pipeline from ideation to final production.
Q2. What inspired you to become a 3D media artist?
A2. I didn’t think I had any extraordinary talents outside of drawing, but I had naturally familiarized myself with various digital design tools from a young age. Since I enjoyed exploring different software, I figured 3D work would suit my aptitude well, even if my skills were initially lacking. Before I knew it, five years had passed, and I found myself working as a professional. While working in 3D, studying lighting, textures, and spatial awareness refined my eyes to look at the world with greater detail and enriched my senses. That is why I love this line of work.
Q3. Where do you usually draw inspiration from when creating your artwork?
A3. I always make a mental note of the small animals I encounter along my daily walking trail, such as weasels, duck families, and brown-eared bulbuls. I archive their cute appearances and movements in my mind. When you view daily life in high resolution, there is so much more to capture. What looks like a vast landscape from afar reveals tiny creatures building their own narratives when you look closely, and that is what inspires me.
photo by Bitna
Q4. Do you have a role model or an artist/artwork that has left a deep impression on you? What is the reason?
A4. I love the films of director Guillermo del Toro. In particular, Guillermo del Toro's Pinocchio is my absolute favorite movie. He took a story everyone already knows and expressed it with his own unique message and direction. The distinctive textures and movements inherent to stop-motion animation are also fascinating elements to observe.
Guillermo del Toro ‘Pinocchio’ still cut
Q5. Could you introduce the primary tools or programs you use during your process?
A5. I mostly use Cinema 4D (C4D). For intricate sculpting, I use ZBrush, and for texture work, I rely on Substance Painter. C4D is an incredibly versatile and convenient tool, capable of handling everything from character animation to simulations and motion graphics. Because it has a massive user base, there are plenty of tutorials available, making it highly accessible.
Bitna’s media artwork screenshot
Q6. Is there a specific message or emotion you wish to convey through your work?
A6. My hope is that audiences can find a sense of relaxation when watching my videos. Personally, I am drawn to pieces that put the mind at ease. To offer comfort in a harsh and exhausting life, I build tiny, fairy-tale-like worlds filled with warmth. I always make sure to embed cute elements in my work because I want to give people a small reason to smile. I want to offer them a moment to laugh and feel their hearts warm up.
Q7. Which of your pieces are you most attached to, and could you introduce it to us?
A7. I am very fond of Weather Fairy, which was screened in New York's Times Square. Developing this piece further is what led to the creation of SOFT FLUTTER. Displaying my video in a dream location like New York's Times Square was incredibly special, and seeing the cute character I breathed life into fill up that massive space constantly reminds me of how extraordinary this profession is. The character in that specific video was a cute fairy that wished people good weather and luck, but I later upgraded its abilities to make it a fairy that symbolizes emotions. SOFT FLUTTER captured the fluffy excitement of infatuation, and I plan to continue expressing various emotions in a pleasant way moving forward.
Bitna’s NYC Timesquare exhibition photo by Bitna
Q8. What was the biggest challenge you faced as an artist, and how did you overcome it?
A8. I once organized a group video exhibition by bringing together several 3D artists. Coordinating 12 people, managing the exhibition curation, operational planning, and PR, while simultaneously producing my own piece left me desperately short on time. Because it involved so many things I was doing for the very first time, I faced a lot of difficulties. However, I created a meticulous checklist and tackled tasks one by one, which ultimately led to a successful opening. Since it was a project I initiated, no matter how tough it got, I pushed through by focusing solely on making the exhibition happen. It was a deeply rewarding project because I gained immense synergy from collaborating with the other artists.
Q9. Looking back at your career so far, what are some of your most memorable experiences regarding exhibitions, collaborations, or awards?
A9. Back when I was working at a company, I produced LED.ART's SWIMMING BALLS. I don’t think I will ever forget the emotion I felt when that video was first broadcast on the Coex Artium display. Seeing the video I created on such a massive digital signage filled me with immense pride. That moment became the catalyst for me to expand my horizons as a media artist.
‘Swimming Balls’ by LED.ART
Q10. What kind of shifts or interesting trends are you currently noticing in the digital art scene?
A10. The advancement of AI will undoubtedly continue to be a central topic. However, while the initial wave felt like a frantic race to keep up with AI’s technical capabilities out of fear of falling behind, the current trend shows a distinct shift toward focusing on the user’s individual capability and originality. Paradoxically, since the emergence of AI, 3D work has started to feel like an even more special domain of manual craftsmanship. A 3D project, where you can personally control every single grain of dust, is a medium that most vividly reflects the creator’s attention to detail and sensibility. I believe that creators who refuse to let go of that detail until the very end will never lose their shine.
Q11. Is there anything you hope for or expect from LED.ART in the future?
A11. The number of LED facades will inevitably continue to grow, and I hope LED.ART plays a role in beautifully coloring the city's many facades, much like public art does.
Q12. Could you share your future plans or artistic goals?
A12. Moving forward, I intend to showcase works that feature a much more solid and robust worldbuilding. I also want to achieve my dream of becoming a digital nomad—traveling to various corners of the world while broadcasting my videos globally. Having successfully showcased my work on screens in South Korea (Coex, K-Culture Screen) and abroad (New York Times Square, Shanghai), my next ultimate goal is the Las Vegas Sphere!
#media artist #media art #digital content #digital art #digiral screen #art video #curation #3D video #media art licensing service #premium space #art trend #nature media art #space experience #interior #digital canvas #immersive art
[MEDIA ARTIST INTERVIEW]
A Gentle Warmth for Everyday Life: Capturing the Perspective of 3D Artist Bitna
by LED.ART EDITORIAL
Blending a painterly sensibility with 3D technology, Bitna is a media artist who translates the small creatures and emotions of daily life into heartwarming characters and stories. Navigating diverse realms—including commercial videos, media art, and exhibition projects—she personally directs the entire creative process from concept to production. Recently, through global media screens such as New York's Times Square, she has been continuing her work of delivering moments of rest, warm scenery, and small smiles to people passing through busy city streets.
In this interview, we sit down with Bitna—an artist shaping her own world with a tender imagination—to discuss everything from the starting point of her character design to the messages she wishes to embed in media art, and the new stories she is set to unfold.
Bitna’s Wuhan K11 Artmall exhibition photo by Bitna
Q1. Could you briefly introduce yourself?
A1. Hello, I am Bitna, a 3D artist. After graduating with a degree in Fine Arts, I continue to work while keeping the romance of art close to my heart. I primarily create cute character pieces that make me happy during the production process and bring smiles to those who watch them. Working across commercial videos, media art, and exhibitions, I operate as a generalist overseeing the entire pipeline from ideation to final production.
Q2. What inspired you to become a 3D media artist?
A2. I didn’t think I had any extraordinary talents outside of drawing, but I had naturally familiarized myself with various digital design tools from a young age. Since I enjoyed exploring different software, I figured 3D work would suit my aptitude well, even if my skills were initially lacking. Before I knew it, five years had passed, and I found myself working as a professional. While working in 3D, studying lighting, textures, and spatial awareness refined my eyes to look at the world with greater detail and enriched my senses. That is why I love this line of work.
Q3. Where do you usually draw inspiration from when creating your artwork?
A3. I always make a mental note of the small animals I encounter along my daily walking trail, such as weasels, duck families, and brown-eared bulbuls. I archive their cute appearances and movements in my mind. When you view daily life in high resolution, there is so much more to capture. What looks like a vast landscape from afar reveals tiny creatures building their own narratives when you look closely, and that is what inspires me.
photo by Bitna
Q4. Do you have a role model or an artist/artwork that has left a deep impression on you? What is the reason?
A4. I love the films of director Guillermo del Toro. In particular, Guillermo del Toro's Pinocchio is my absolute favorite movie. He took a story everyone already knows and expressed it with his own unique message and direction. The distinctive textures and movements inherent to stop-motion animation are also fascinating elements to observe.
Guillermo del Toro ‘Pinocchio’ still cut
Q5. Could you introduce the primary tools or programs you use during your process?
A5. I mostly use Cinema 4D (C4D). For intricate sculpting, I use ZBrush, and for texture work, I rely on Substance Painter. C4D is an incredibly versatile and convenient tool, capable of handling everything from character animation to simulations and motion graphics. Because it has a massive user base, there are plenty of tutorials available, making it highly accessible.
Bitna’s media artwork screenshot
Q6. Is there a specific message or emotion you wish to convey through your work?
A6. My hope is that audiences can find a sense of relaxation when watching my videos. Personally, I am drawn to pieces that put the mind at ease. To offer comfort in a harsh and exhausting life, I build tiny, fairy-tale-like worlds filled with warmth. I always make sure to embed cute elements in my work because I want to give people a small reason to smile. I want to offer them a moment to laugh and feel their hearts warm up.
Q7. Which of your pieces are you most attached to, and could you introduce it to us?
A7. I am very fond of Weather Fairy, which was screened in New York's Times Square. Developing this piece further is what led to the creation of SOFT FLUTTER. Displaying my video in a dream location like New York's Times Square was incredibly special, and seeing the cute character I breathed life into fill up that massive space constantly reminds me of how extraordinary this profession is. The character in that specific video was a cute fairy that wished people good weather and luck, but I later upgraded its abilities to make it a fairy that symbolizes emotions. SOFT FLUTTER captured the fluffy excitement of infatuation, and I plan to continue expressing various emotions in a pleasant way moving forward.
Bitna’s NYC Timesquare exhibition photo by Bitna
Q8. What was the biggest challenge you faced as an artist, and how did you overcome it?
A8. I once organized a group video exhibition by bringing together several 3D artists. Coordinating 12 people, managing the exhibition curation, operational planning, and PR, while simultaneously producing my own piece left me desperately short on time. Because it involved so many things I was doing for the very first time, I faced a lot of difficulties. However, I created a meticulous checklist and tackled tasks one by one, which ultimately led to a successful opening. Since it was a project I initiated, no matter how tough it got, I pushed through by focusing solely on making the exhibition happen. It was a deeply rewarding project because I gained immense synergy from collaborating with the other artists.
Q9. Looking back at your career so far, what are some of your most memorable experiences regarding exhibitions, collaborations, or awards?
A9. Back when I was working at a company, I produced LED.ART's SWIMMING BALLS. I don’t think I will ever forget the emotion I felt when that video was first broadcast on the Coex Artium display. Seeing the video I created on such a massive digital signage filled me with immense pride. That moment became the catalyst for me to expand my horizons as a media artist.
‘Swimming Balls’ by LED.ART
Q10. What kind of shifts or interesting trends are you currently noticing in the digital art scene?
A10. The advancement of AI will undoubtedly continue to be a central topic. However, while the initial wave felt like a frantic race to keep up with AI’s technical capabilities out of fear of falling behind, the current trend shows a distinct shift toward focusing on the user’s individual capability and originality. Paradoxically, since the emergence of AI, 3D work has started to feel like an even more special domain of manual craftsmanship. A 3D project, where you can personally control every single grain of dust, is a medium that most vividly reflects the creator’s attention to detail and sensibility. I believe that creators who refuse to let go of that detail until the very end will never lose their shine.
Q11. Is there anything you hope for or expect from LED.ART in the future?
A11. The number of LED facades will inevitably continue to grow, and I hope LED.ART plays a role in beautifully coloring the city's many facades, much like public art does.
Q12. Could you share your future plans or artistic goals?
A12. Moving forward, I intend to showcase works that feature a much more solid and robust worldbuilding. I also want to achieve my dream of becoming a digital nomad—traveling to various corners of the world while broadcasting my videos globally. Having successfully showcased my work on screens in South Korea (Coex, K-Culture Screen) and abroad (New York Times Square, Shanghai), my next ultimate goal is the Las Vegas Sphere!
#media artist #media art #digital content #digital art #digiral screen #art video #curation #3D video #media art licensing service #premium space #art trend #nature media art #space experience #interior #digital canvas #immersive art