LED.ART curated six digital artworks for the lobby of KG Engineering & Architects’ Seoul headquarters, which was designed and constructed in-house by the firm. This project was conceived to visually express the company’s philosophy of “endless thinking, endless change, endless challenge,” while infusing the space with artistic energy.
Each video was selected based on its ability to make a strong first impression and its creative use of themes and messaging. The content is screened sequentially on a monthly basis, thoughtfully aligned with seasonal context and spatial intent. Every piece transforms the atmosphere of the lobby, offering new inspiration and vitality to both visitors and employees.
As the recipient of the Grand Prize at the 1st Songpa Architecture Awards, KG Tower exemplifies a design philosophy that merges architecture with nature and innovation. LED.ART’s media art—seamlessly integrated with this architectural vision—serves as a compelling case of how digital content can elevate spatial identity and value.
SEOUL, KOREA l 2025
LICENSED ARTWORKS Click on the image,you will be taken to the artwork page.
KG ENGINEERING & ARCHITECTS's SEOUL HEADQUATERS
LED.ART curated six digital artworks for the lobby of KG Engineering & Architects’ Seoul headquarters, which was designed and constructed in-house by the firm. This project was conceived to visually express the company’s philosophy of “endless thinking, endless change, endless challenge,” while infusing the space with artistic energy.
Each video was selected based on its ability to make a strong first impression and its creative use of themes and messaging. The content is screened sequentially on a monthly basis, thoughtfully aligned with seasonal context and spatial intent. Every piece transforms the atmosphere of the lobby, offering new inspiration and vitality to both visitors and employees.
As the recipient of the Grand Prize at the 1st Songpa Architecture Awards, KG Tower exemplifies a design philosophy that merges architecture with nature and innovation. LED.ART’s media art—seamlessly integrated with this architectural vision—serves as a compelling case of how digital content can elevate spatial identity and value.
SEOUL, KOREA l 2025
LICENSED ARTWORKS Click on the image,you will be taken to the artwork page.