The Social Tree is a large-scale digital OOH structure introduced by Indian DOOH company Skycom at Nexus Select CityWalk, Saket, New Delhi. Combining four-sided LED screens with a tree-shaped LED lighting structure, it functions as an architectural media platform that offers a 360-degree viewing experience at the mall’s central plaza.
Designed as a structure of approximately 350 tons, The Social Tree incorporates structural and engineering elements to withstand Delhi’s climate conditions, including strong winds, heavy rain, and air pollution. It serves not only as an advertising medium, but also as an urban landmark and an experiential media space where visitors can dwell and engage.
LED.ART licensed media art content suited to this large-scale LED structure, presenting a digital art project that enhances the symbolic value of the space and strengthens the immersive experience for visitors.
NEW DELHI, INDIA l 2026
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.
THE SOCIAL TREE
The Social Tree is a large-scale digital OOH structure introduced by Indian DOOH company Skycom at Nexus Select CityWalk, Saket, New Delhi. Combining four-sided LED screens with a tree-shaped LED lighting structure, it functions as an architectural media platform that offers a 360-degree viewing experience at the mall’s central plaza.
Designed as a structure of approximately 350 tons, The Social Tree incorporates structural and engineering elements to withstand Delhi’s climate conditions, including strong winds, heavy rain, and air pollution. It serves not only as an advertising medium, but also as an urban landmark and an experiential media space where visitors can dwell and engage.
LED.ART licensed media art content suited to this large-scale LED structure, presenting a digital art project that enhances the symbolic value of the space and strengthens the immersive experience for visitors.
NEW DELHI, INDIA l 2026
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.