Lina Tower is a 23-story building situated in the heart of Jongno, one of Seoul's central business districts. Its lobby is where the building's many visitors first converge — employees, clients, and passersby from the surrounding area, each moving at their own pace and toward their own destination.
LED.ART places a curated selection of works within this everyday flow, drawing on themes of nature, season, and sensory landscape. Pieces by artists from Korea and beyond are presented alongside LED.ART originals, with the curation shifting in response to season and atmosphere — from winter snowscapes to forests, ocean depths, starlit skies, and abstract terrain. The works do not stay fixed; they move with the passing of time. Even in a space defined by transit, the screen offers a momentary pause — a different texture of experience quietly woven into the rhythm of the day.
SEOUL, KOREA l 2026
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.
LINA TOWER LOBBY
Lina Tower is a 23-story building situated in the heart of Jongno, one of Seoul's central business districts. Its lobby is where the building's many visitors first converge — employees, clients, and passersby from the surrounding area, each moving at their own pace and toward their own destination.
LED.ART places a curated selection of works within this everyday flow, drawing on themes of nature, season, and sensory landscape. Pieces by artists from Korea and beyond are presented alongside LED.ART originals, with the curation shifting in response to season and atmosphere — from winter snowscapes to forests, ocean depths, starlit skies, and abstract terrain. The works do not stay fixed; they move with the passing of time. Even in a space defined by transit, the screen offers a momentary pause — a different texture of experience quietly woven into the rhythm of the day.
SEOUL, KOREA l 2026
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.