Located in Samseong-dong, Seoul, K-POP Square is one of the city’s most iconic digital media landmarks, presenting K-POP, branded content, and media art across its massive curved LED façade. Following a major renovation, the newly reopened K-POP Square delivers an enhanced visual experience with improved resolution and a more refined curved structure, amplifying the scale, depth, and impact of large-format anamorphic content.
To mark the reopening, LED.ART presented a promotional showcase throughout July and August featuring works by 14 LED.ART artists. A diverse range of visual languages and artistic styles unfolded across the monumental digital canvas, creating a striking opportunity to experience the breadth of media art in the heart of the city. Through this renewed urban screen, LED.ART brought contemporary media art into the everyday cityscape, transforming a familiar public landmark into a powerful moment of visual encounter.
SEOUL, KOREA l 2026
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.
COEX K-POP SQUARE REOPENING SHOWCASE
Located in Samseong-dong, Seoul, K-POP Square is one of the city’s most iconic digital media landmarks, presenting K-POP, branded content, and media art across its massive curved LED façade. Following a major renovation, the newly reopened K-POP Square delivers an enhanced visual experience with improved resolution and a more refined curved structure, amplifying the scale, depth, and impact of large-format anamorphic content.
To mark the reopening, LED.ART presented a promotional showcase throughout July and August featuring works by 14 LED.ART artists. A diverse range of visual languages and artistic styles unfolded across the monumental digital canvas, creating a striking opportunity to experience the breadth of media art in the heart of the city. Through this renewed urban screen, LED.ART brought contemporary media art into the everyday cityscape, transforming a familiar public landmark into a powerful moment of visual encounter.
SEOUL, KOREA l 2026
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.