Located in the heart of Myeong-dong, Seoul, K-Finance Tower features an exterior LED display that draws the attention of the many people passing through this bustling district. For this project, LED.ART presented three media artworks that bring fresh visual energy to the city while offering a moment to pause and spark the imagination.
[Aquarium] captures the calm and relaxation of “watching water,” inviting viewers to stop for a moment in their busy day. [City] infuses the dynamism of the urban landscape with imagination, delivering both energy and creativity. [Room Scape 02] combines the safety of an indoor setting with the charm of an outdoor view through a collage technique, creating a unique visual experience.
Together, these works add character and artistry to the building’s façade, enriching the everyday urban experience against the vibrant backdrop of Myeong-dong’s streets.
SEOUL, KOREA l 2025
LICENSED ARTWORKS Click on thie image, you will be taken to the artwork page.
K-FINANCE TOWER DOOH
Located in the heart of Myeong-dong, Seoul, K-Finance Tower features an exterior LED display that draws the attention of the many people passing through this bustling district. For this project, LED.ART presented three media artworks that bring fresh visual energy to the city while offering a moment to pause and spark the imagination.
[Aquarium] captures the calm and relaxation of “watching water,” inviting viewers to stop for a moment in their busy day. [City] infuses the dynamism of the urban landscape with imagination, delivering both energy and creativity. [Room Scape 02] combines the safety of an indoor setting with the charm of an outdoor view through a collage technique, creating a unique visual experience.
Together, these works add character and artistry to the building’s façade, enriching the everyday urban experience against the vibrant backdrop of Myeong-dong’s streets.
SEOUL, KOREA l 2025
LICENSED ARTWORKS Click on thie image, you will be taken to the artwork page.