The large-scale LED display at Lotte Outlet Dongbusan has been transformed from an advertising-driven digital screen into a visual element that shapes spatial experience through the introduction of media art.
Leveraging the scale and resolution of the LED display, the artwork moves beyond immediate messaging to naturally hold visitors’ attention and subtly define the atmosphere and identity of the space.
This project demonstrates how digital displays in retail environments can function as more than advertising media—becoming tools that enhance brand perception and enrich dwell time. Seasonally curated artworks were selected to resonate with the changing moods of the year, allowing the display to evolve over time.
Through LED.ART’s curation, the content adapts to both seasonal rhythms and spatial context, adding a refined sense of flow and moments of visual pause within the shopping experience.
BUSAN, KOREA l 2025
LICENSED ARTWORKS Click on the image, you will be taken to the artwork page.
Lotte Outlet, Dongbusan
The large-scale LED display at Lotte Outlet Dongbusan has been transformed from an advertising-driven digital screen into a visual element that shapes spatial experience through the introduction of media art.
Leveraging the scale and resolution of the LED display, the artwork moves beyond immediate messaging to naturally hold visitors’ attention and subtly define the atmosphere and identity of the space.
This project demonstrates how digital displays in retail environments can function as more than advertising media—becoming tools that enhance brand perception and enrich dwell time. Seasonally curated artworks were selected to resonate with the changing moods of the year, allowing the display to evolve over time.
Through LED.ART’s curation, the content adapts to both seasonal rhythms and spatial context, adding a refined sense of flow and moments of visual pause within the shopping experience.
BUSAN, KOREA l 2025
LICENSED ARTWORKS Click on the image, you will be taken to the artwork page.