The large-scale curved LED display installed on the exterior of Grand Josun Busan serves as a new media landmark along the Haeundae skyline. Measuring approximately 25 meters wide by 31 meters high, this façade was established within the first outdoor advertising free-display zone outside the Seoul metropolitan area, transforming the hotel exterior into a public media canvas.
LED.ART curated media art content tailored to the scale and urban context of this façade, shifting the screen’s role beyond conventional advertising toward a spatial and experiential medium. Compositions are designed to remain legible from a distance while revealing refined details up close, reflecting both the hotel’s refined identity and the rhythm of the surrounding city.
The content is flexibly curated in response to seasonal changes, time of day, and the surrounding environment—creating a memorable moment of arrival for hotel guests and a distinctive visual presence for those passing through the city.
BUSAN, KOREA l 2025
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.
GRAND JOSUN HOTEL BUSAN
The large-scale curved LED display installed on the exterior of Grand Josun Busan serves as a new media landmark along the Haeundae skyline. Measuring approximately 25 meters wide by 31 meters high, this façade was established within the first outdoor advertising free-display zone outside the Seoul metropolitan area, transforming the hotel exterior into a public media canvas.
LED.ART curated media art content tailored to the scale and urban context of this façade, shifting the screen’s role beyond conventional advertising toward a spatial and experiential medium. Compositions are designed to remain legible from a distance while revealing refined details up close, reflecting both the hotel’s refined identity and the rhythm of the surrounding city.
The content is flexibly curated in response to seasonal changes, time of day, and the surrounding environment—creating a memorable moment of arrival for hotel guests and a distinctive visual presence for those passing through the city.
BUSAN, KOREA l 2025
LICENSED ARTWORKS Click in the image, you will be taken to the artwork page.